Between 2014 and 2016, I worked inside the capital markets industry as a calling agent. I sat inside a brokerage. I made the calls. I pushed the products. And from that seat — right in the middle of the machine — I watched exactly how the industry treated the people it was supposed to serve.
What I saw was not one bad apple. It was a system.
Clients with no knowledge of derivatives were being pushed into F&O trades they didn’t understand — because the brokerage was higher. Portfolios were churned relentlessly — buy today, sell next week, buy again — not because markets demanded it, but because every transaction meant revenue for the firm. IPO allotments went to the well-connected, not to the genuine long-term investors who deserved them. And insurance products dressed up as investments were sold to people who needed neither — but whose premiums paid handsome commissions.
Nobody was asking: “Is this right for the investor?”
That question simply wasn’t part of the conversation.
I didn’t leave overnight. It wasn’t one dramatic moment. It was a slow accumulation — month after month of sitting across from people who trusted us with their savings, knowing that the advice they were receiving was shaped by our targets, not their goals. The discomfort grew quietly, the way these things do, until one day I realised I couldn’t keep doing it.
I didn’t want to be part of a system that treated investors as revenue opportunities.
So I walked away. And I built something different.
Rao Investment Solutions was founded in 2018 on a single commitment: every recommendation I make will be in the best interest of my client — full stop. No churning. No product pushing. No conflict of interest hiding behind a sales pitch.
Today I work with working professionals, business owners, and serious investors across Mumbai who are done with generic advice and want a disciplined, goal-based approach to building real wealth. Through mutual funds, SIP planning, PMS, bonds, and long-term financial planning — but always starting with one question first:
What do you actually want to achieve?
That question — the one nobody was asking back in 2014 — is where every conversation at Rao Investment Solutions begin